Levelling
the playing
field for
startups led
by women

Fair Advantage is designed to offer startups led by women a strategic and creative edge in the unequal world of business.

The Residency

Fair Advantage is a six-month Residency that includes:

A space of your own: A desk in a co-working space in Cremorne. In this space you’ll have full access to wifi, meeting rooms and amenities.

Brand services: $25,000 of tailored brand services to help your business. Offered by independent creative company, Bullfrog. Depending on your individual business needs, this may include access to strategy, creative, branding and production teams. And could also include mentoring from the business partners.

Production facilities: Access to an onsite production studio, including photography cyc, edit suite, voice over and podcast room.

Who can apply?

The Fair Advantage Residency is open to Australian businesses that:

  • Are majority owned and led by women and/or marginalised genders
  • Have not yet received capital funding
  • Are based in the greater Melbourne area

Our selection process will have a strong focus on uplifting founders who may already experience disadvantage, such as women of colour, women with a disability and/or who are neurodivergent, refugees, queer women and those experiencing financial hardship.

Who is Bullfrog?

Bullfrog is a creative business founded in Melbourne and recognised as one of the top independent creative businesses in the country. We have two ways of focusing our thinking – Built and Born. Built is growth through applied strategic and creative thinking. Born is product and idea innovation.

Who is Bullfrog?

Bullfrog is a creative business founded in Melbourne and recognised as one of the top independent creative businesses in the country. We have two ways of focusing our thinking – Built and Born. Built is growth through applied strategic and creative thinking. Born is product and idea innovation.

Who is Bullfrog?

Bullfrog is a creative business founded in Melbourne and recognised as one of the top independent creative businesses in the country. We have two ways of focusing our thinking – Built and Born. Built is growth through applied strategic and creative thinking. Born is product and idea innovation.

Only

2.3%

of startups led by women received funding in 2020

Why is this important?

At Bullfrog, we want to invest in our community by sharing the resources that we, 
as an established creative business, are privileged to have at our disposal.

In the world of business, women have been playing in unfair territory for a long time. According to UN Women, women-led startups received just 2.3% of venture capital funding in 2020. And the stats are even slimmer with 0.7% funding for Australian businesses.

Applications are now closed

To all those who applied, thank you. Your work is incredible.

A winner will be announced 
in the not so distant future.

Watch this space.